Our Approach
We focus on developing growth strategies in high involvement decision categories like higher education, healthcare, technology and consumer services. The most successful brands deeply reflect the personal values of their audiences. The decision to attend a university, select a care provider or make a gift is at its core an emotional one, and the clearer an organization is about its vision and values, the better able they are to connect with the right target audiences.
We partner with clients to develop a deep understanding of stakeholder values and needs, leading to brand experience plans that bring a product, service or organization to life through strategic initiatives, communications and intentional touchpoints. We elevate brand building to guide organizational strategy, leading to innovative solutions for growth plans to authentically deliver brand experience.
“Julia was able to gain a deep understanding of our organization quickly and assist us in prioritizing key strategic issues. She has been invaluable in assisting our Board leaders on important decision. She is worth her weight in gold.”
Executive Director
Children’s Melanoma Prevention Foundation
Julia Brady, Founder & President
Julia partners with leaders on brand strategy, marketing planning, research and organizational design. Her expertise spans the higher education, healthcare, technology and consumer good and services. She deeply understands the challenges faced by her clients, having led marketing strategy and administrative units for PepsiCo, Northwestern Kellogg, University of Chicago and NorthShore University HealthSystem. Julia’s client service philosophy reflects training as an executive coach and thought partner to business leaders and innovative thinkers who wish to transform brands and organizations.
Education and Leadership training
University of Chicago, MBA Marketing and Strategy
Tufts University, BA in Political Science
Northwestern Kellogg Certification in Strategic Change Management
Korn Ferry Emotional Social Competency Index (ESCI) Certified
Northwestern Kellogg Leading High Impact Teams